Stretch Magic and Pepperell Braiding

Pepperell Braiding Company began as a shoelace manufacturer in 1917, moving onto producing flameless lighter wicks for the government during World War II, and candle wicks soon after.
In the late 1970s Pepperell Braiding Company moved into the craft market by manufacturing and marketing macramé cord. In 1978 PBC acquired the Rexlace™ and Pyrolace™ brands of extruded plastic craft lace. With these strong product lines PBC became the leader in design and manufacturer of general and specialized arts and crafts supplies.
Today, Pepperell Braiding manufactures one of the world’s favorite jewelry cords- Stretch Magic® is the world's leading brand in for making quality stretch bracelets and other jewelry accessories!